Sign up & subscribe to our newsletter to get 10% OFF on your first purchase using coupon code WELCOME10 at checkout. WORLDWIDE SHIPPING.

Privacy Policy


We, at Amyra, respect your privacy. This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.theamyrastore.com (the “Site”).

Please read this policy carefully because by accessing the services provided by us, you agree to provide information and the use of that information by us in the manner provided in this Policy. This policy forms a part of our Terms and Conditions.

Effect: This Privacy Policy is effective immediately upon access of this website by users.

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”. We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name (including first and last name), billing address, shipping address, payment information (including credit card details, debit card details), email address, and phone number and other information as per our registration process. We refer to this information as “Order Information”.    

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information. Your personal information is collected to enable us to provide the services requested by you,
to enhance and personalize your shopping experience and to get in touch with you when
necessary.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above.

For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy 

We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

By using our website, you (the visitor) agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor) local currency.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

DO YOU STORE MY DEBIT/CREDIT CARD DETAILS?

No. Your credit/debit card information is not stored by us. You will automatically be redirected to your bank page through a secure gateway payment where you will provide your card details. You will be redirected back to our site once you have made the payment.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

PROTECTION

We undertake to protect your personal information through reasonable securities and practices as defined by law from time to time.

MODIFICATIONS TO THIS PRIVACY POLICY

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. and will take reasonable steps to notify you of the changes.

NOTICES

If you have any questions regarding the privacy policy or any grievances in that regard please contact us by email at admin@theamyrastore.com or by mail using the details provided below:

AMYRA
No. 714, Shivalaya Building, A Block,Door No 204, Ethiraj Salai. Egmore, Chennai, Tamil Nadu, India  600008