The creative process behind every AMYRA potli is a true labor of love. The design team researches the latest trends, handlooms, unique weaves from across the country, our heritage, and finally the old and the new worlds silhouettes.
The designer closely works with these artisans to create one of a kind bag that reflects Indian tradition and culture. It is then embellished and embroidered with beautiful & high quality cutdana, zari, aari, beads, crystal stones etc.